Bonnie and Clyde. Han Solo and Chewbacca. Kath and Kim. Fish and chips. These things all just go together – you can’t imagine one without the other. Hospitality and events are another partnership that just works so well.
A lot of people end up studying a hospitality management course or events management course, and on their own each can be a great way to develop your skills and experience in each area. However, combining the two can be incredibly beneficial for your future career. Let’s take a look at the benefits of studying both hospitality and events.
The state of the Australian hospitality industry
If there’s anywhere you should work in hospitality, it’s Australia. The industry is booming, thanks in large part to the tourism sector, which is growing significantly, data collected by the Australian Hotels Association shows. Australia is the 11th largest tourism market in the world, according to the Australian government’s 2017 Benchmark Report, and the industry is also growing at a faster rate than those in other countries.
What does this mean for you? It means more jobs, and more need for skilled workers to fill the gaps.
Opportunities for hospitality graduates abound. From hotels, clubs and restaurants to cafes and bars, there are plenty of positions open to skilled graduates wanting to work their way up in the industry. And because Australia’s hospitality industry is world-renowned, any experience you gain Down Under will look great on your CV!
The state of the Australian events industry
The Australian events industry also offers a wide array of opportunities for graduates. From high-end corporate events and charity functions to festivals and concerts, events is another industry that requires staff with a broad range of skills.
The industry is also facing a skills shortage when it comes to mid and senior level positions, Meetings & Events Australia has discovered. As a result, 64 per cent of events companies are looking to recruit.
The Australian events industry is growing, which is great news for events management graduates.
Why you should study hospitality and events
Alright, so both hospitality and events are growing industries in Australia. But they’re two very different industries, right?
In fact, there is a lot of overlap, and the advantages for students who decide to study both hospitality and events are many. Here are a few:
1. You probably won’t stay in the same job your whole life
Your career path will look very different to the one your parents and grandparents had. The majority of people of their generation tended to stick to one job for most of their life. Nowadays, things have changed enormously. It is quite normal for people to change careers multiple times throughout their life as they learn new skills and try something new.
To succeed in an environment where you’ll likely change direction, you need a set of skills that is transferable across different professions.
To succeed in an environment where you’ll likely change direction, you need a set of skills that is transferable across different professions. This is why studying two areas can come in handy! You’ll gain two sets of skills that can be used in the hospitality and events sectors, as well as the wider service industry, which will make you a more competitive candidate when applying for jobs later down the line, should you decide to branch out into a new field.
2. The skills you need for hospitality and events are very similar
While hospitality and events are distinct industries, you might be surprised at how much overlap there is between the two. After all, when you run an event, there are always elements of hospitality – you need to deliver exceptional customer service, and serve food and beverages to attendees.
“The primary foundation of both the hospitality and events industry is built upon customer service, an element shared by each segment of both industries,” says Mathew Paine, Director of Human Resources at the International Convention Centre (ICC) in Sydney.
Customer service underpins both the hospitality and events industries.
“They are a perfect match, and at ICC Sydney, we don’t differentiate between the two. Our primary objective is to ensure that we create extraordinary events by delivering the best in business expertise and innovation in a world class venue.”
“ICC Sydney believes that bringing different perspectives into the fold helps fulfill key business needs and support innovation, creativity, and improved productivity across the board.”
3. Your job prospects will be greater
Having a qualification in both areas is very advantageous, as Director of Kenvale College and industry expert Anne Zahra points out: “You need to look at what type of qualification the industry wants. The industry doesn’t just want pure events qualifications but events with some hospitality.”
“The biggest revenue for any event comes from food and drink, so employers want people who can run the front and back house of the hospitality at events.”
Mathew agrees, pointing out that “to succeed in hospitality and events in Australia, working together to achieve a common goal is essential. While careers in this industry can be challenging and fast-paced, they offer opportunities to succeed in management on a global level and a mobile career path.”
The lowdown? If employers are looking for staff with skills across both industries, you’ll increase your chances of landing the job you want after graduating if you have experience in both.
Set yourself up for success with an Advanced Diploma of Hospitality Management and Events Management
Kenvale College’s Combined Advanced Diploma of Hospitality Management and Events Management provides a pathway for graduates to work as senior managers in any sector of the hospitality and events industry, including tourism and travel, hospitality, sport, cultural and community.
To find out more about this course, get in touch with one of Kenvale College’s friendly course advisors.