Whether you're still studying, job-hunting or happy in your current role, having an updated LinkedIn profile that showcases your current skills and experience can set you apart from hundreds of other candidates when looking for your next role.
LinkedIn is the world's largest professional network and can help you keep up with industry news, discover new job opportunities and connect with your peers, colleagues and industry contacts. Based on Statista numbers, there are around four million Australian employees, employers and job seekers on the social network, improving your chances of connecting with like-minded individuals.
There are around four million Australian employees, employers and job seekers on LinkedIn.
Looking to give your application that much-needed edge? Here are five reasons to use LinkedIn.
1) Receiving recommendations
Recommendations are the LinkedIn version of a traditional CV's referees. Former employers, family friends or fellow students can post a message about their experiences with you and highlight the benefits of everything from work ethic to punctuality. To add further weight to recommendations, prospective employers can easily click on each and learn more about the referee.
Of course, recommendations have to be earned so the more you can receive, the stronger your application will be.
2) Connecting with industry professionals
More and more businesses around the world are turning their recruitment efforts online – leaving newspapers and job boards behind. To ensure you don't miss out, it might be a good idea to search for business leaders in your dream industry on LinkedIn and connect with them.
There will often be job postings by these individuals and you will be in the best position to take advantage. There is also the chance that recruiters will view your profile and offer an opportunity via private message – highlighting the value in seeking out those at the top of the industry.
3) Skills and endorsements
As a student new to the job market, you have just gained a whole host of new skills and knowledge that will stand you in good stead for your career ahead. However, how can you market this to potential employers?
On every LinkedIn profile, it is possible to list your skills and allow your current employer, former teachers, students and friends to endorse as many as they feel are appropriate. This is an excellent way to show employers that you are experienced in different facets and can be placed into certain situations with ease. Of course, remember to endorse others while you are on LinkedIn!
Putting a face to an application could make a key difference to your chances.
With traditional CVs, many people don't add an image of themselves. In today's society when transparency is key, employers will be drawn to applications where they can analyse every single aspect of a candidate, including a picture. On LinkedIn, there is room for a small image, which can highlight your professionalism and attitude.
Just remember to use an image that adds value to your profile. As such, dress tidy and don't forget to smile. While employers don't hire on looks, putting a face to an application could make a key difference to your chances.
5) Professional summary
In similar fashion to a cover letter, your professional summary is a few paragraphs that are designed to sell your 'brand'. To make a good first impression, remember to include everything from qualifications and goals to relevant work and extracurricular activities.
This is certainly an area where you can get creative. A growing trend in the business world is to write this piece in third person using your name instead of 'I'. Prospective employers are more likely to take these words seriously if it appears someone else can written it on your behalf.
To learn more about finding a job after your Kenvale College course, get in touch with our team today.